Weekend Wrap: 31 March 2017

ASCI upheld complaints against 95 advertisements  

 

In December 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 95 out of 125 advertisements against whom complaints were filed. Of the 95 advertisements, 58 belonged to the healthcare category, 10 in the food and beverages category, followed by nine in personal care Category and four in education. Fourteen belonged to 'other' categories.

 

MediaCom India bags agency of the year at Festival of Media Asia 

 

MediaCom India won the Grand Prix (Campaign of the Year) and the Agency of the Year accolade at the Festival of Media Asia awards held in Singapore. The agency’s award haul included four Golds and a bronze.

 

SureWaves launches Skynet

 

SureWaves MediaTech has announced the launch of its programmatic television advertising marketplace – ‘Skynet’. The company statement claims that the new offering represents a paradigm shift in the world of television advertising and is a first in the space of television advertising.

 

Yakult Danone appoints Shilpa Shetty 

 

Yakult Danone India, a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, announced Bollywood celebrity Shilpa Shetty Kundra as its  new brand ambassador. The company has lined up several initiatives to spread the health benefits of probiotics and Yakult among Indian consumers.