Weekend Wrap: 4 May

Coca-Cola India rolls out Aquarius Glucocharge and Minute Maid Vitingo 

 

Coca-Cola India has entered into the 'enhanced hydration' and 'nutritious dilutables' category with the launch of Aquarius Glucocharge and Minute Maid Vitingo. 

 

Aquarius Glucocharge is a fruit juice packed with glucose and will be retailed at INR 10 for a 200ml serving. Minute Maid Vitingo is a vitamin sold in sachets. 

 

Parineeti Chopra to endorse Speedo

 

Swimwear brand Speedo has announced the appointment of Bollywood actor Parineeti Chopra as its 'fitness ambassador'. The brand is looking to spread its global campaign #GetSpeedoFit to India. The campaign looks to elevate the status of swimming for fitness. 

 

Fifty Degree gets Gaurav Chopra

 

Fifty Degree, the Indian arm of apparel exporter V3 Exports, has appointed TV actor Gaurav Chopra as its brand ambassador. An integrated campaign featuring the actor will soon be rolled out. Previously V3 exported to the Gulf and European countries. The company is now expanding into the domestic market with Fifty Degree.

 

SonyLIV and Republic World tie-up

 

SonyLIV and Republic TV have entered a partnership where the latter will be available on the video-on-demand service provider.