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Jul 09, 2009
What role do planners play in Indian ad agencies?
Do planners help grow the businesses and the brands that they work on? Campaign India tries to understand cases where planners have helped create disruptive and effective communication for their brands. Planning has always been a part of agency’s offering to its client. It’s the homework that happens before creative is developed. And the homework that is needed to put the creative into the channel.
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