As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation
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EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
The pharma firm’s senior VP says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
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The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in India’s evolving digital ecosystem, opines LeapX's CEO.
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