Wondrlab makes fourth acquisition by acquiring Cymetrix

Wondrlab has announced that it has acquired a majority stake in Cymetrix. Cymetrix is a Salesforce consulting and data analytics company with operations in the USA and India.

 

With this, Wondrlab aims to strengthen its customer transformation and technology capabilities. Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020 after Neon, Opportune and What's Your Problem.

 

Cymetrix has a team of more than 200 professionals. Sandip Chintawar (founder and director) and Prakash Kolhe (founder and CEO) will continue to lead the company.

 

Saurabh Varma, founder and CEO, Wondrlab, said, "The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating. At Wondrlab, our ambition is to build India’s first network with a singular focus on delivering on our proposition of a full funnel approach seamlessly to help our clients win in an increasingly fragmented marketplace. The acquisition of Cymetrix perfectly aligns with our strategy of expanding our capabilities in digital business transformation technologies and services. We are excited to welcome Cymetrix to the growing Wondrlab family. Globally proven expertise of Cymetrix in CRM, including specialized platforms like Salesforce, and their proficiency in marketing analytics will significantly enhance our ability to deliver impactful CX solutions to clients worldwide." 

 

Chintawar said, "Cymetrix is experiencing rapid growth as CRM and data analytics become intrinsic to every organisational transformation initiative. We have observed that clients often face challenges extracting true value from their technology implementations due to the silos that exist between creative content solutions and martech  platforms. Wondrlab's proposition of an interconnected digital ecosystem is highly compelling for us, as technology entrepreneurs, we see a tremendous potential in converging deep platform capabilities. It is precisely the right partnership needed for Cymetrix to embark on the next phase of growth and expansion.” 

 

Kolhe added, "In the face of increasing scale and complexity in CRM and analytics platform integration with marketing and business operations, deep industry and category knowledge emerges as a crucial differentiator. Our focus on developing industry-specific expertise in consulting and implementation services allows us to deliver high-impact solutions rapidly to our global clients. The partnership helps in providing end to end solutions and services to clients for CRM and marketing needs.”

 

Rajesh Ghatge, CEO, Wondrlab Technologies, said, "CRM and Analytics technologies, infused with AI and ML, serve as catalysts in bridging the gap between marketing and business transformation. Enabling personalised experiences at scale for customers, while upholding their privacy, presents pivotal opportunities for brands and businesses to transform and grow. We believe that possessing deep platform and industry expertise in these technologies provides a tremendous advantage, which is why we have prioritized acquisitions in this space. Furthermore, the combined clients of Wondrlab will greatly benefit from the tremendous entrepreneurial, professional, and technical leadership experience of Sandip and Prakash."