World Brand Congress begins today

The three day long World Brand Congress at Taj Lands End, Mumbai will kick-start this morning with the inaugural address delivered by Alok Bharadwaj, senior vice-president, Canon India.

 

Bharadwaj shared that besides the traditional sessions on branding and advertising, he is looking forward to specialised sessions on: Guerrilla social media marketing, mobile and digital media marketing, private label forum and the designomics conclave. 

 

He added, " World Brand Congress has constantly innovated on content. We have lined up some really thought-provoking topics and speakers over the three days. We have speakers like, Tony Hertz, world-renowned award winning radio and sound expert, Professor Rohit Deshpande, Sebastian S Kresge, professor of marketing, Harvard Business School and Neale Martin, founder and chief executive officer, Sublime Behavior Marketing. 

 

To check detailed schedule of session on the three days, check the link.