WPP's Cohn & Wolfe to acquire majority in Six Degrees

Cohn & Wolfe has announced that it has agreed to acquire majority stake in public relations agency Six Degrees and its content and integrated marketing subsidiary Alphabet Consulting. The new entity Cohn &Wolfe Six Degrees will have offices in Delhi, Mumbai and Bengaluru.

 

Cohn & Wolfe launched its India operations in 2012. Prior to this development, it had offices in Mumbai and Delhi. Six Degrees was founded in 2009. 

 

Donna Imperato, chief executive officer, Cohn & Wolfe, said, "India is a strategic priority for Cohn & Wolfe, and Six Degrees has the entrepreneurial culture, seasoned talent and drive to succeed that will help us capitalise on the tremendous opportunity for growth here. The agency’s presence in Bengaluru, the country’s technology hub, and their work in technology, finance and corporate complements the Cohn & Wolfe India team’s extensive lifestyle and consumer experience.”

 

Rishi Seth and  Zacharia James, co-founders of Six Degrees, will be group CEOs of the new entity. Karan Punia, CEO of Six Degrees, will be CEO, Cohn & Wolfe Six Degrees. He will report to Seth and James. The combined operation will have a headcount of 70.

 

Seth said, "We believe that Cohn & Wolfe is the best partner for the culture, passion and energy of Six Degrees and Alphabet Consulting. We are excited to start this new journey to make a bigger play for growth through integrated marketing services."

 

James added, "Our measure of success is having built a reputation for being amongst the most respected PR firms in India. Alignment to a global agency with a strong people orientation and methodologies is the next logical step in our journey. We believe Cohn & Wolfe will provide us the required impetus to build on our success, stay relevant to our people's aspirations and become a global partner to our clients with a full service offering."