XYXX gets KL Rahul as brand ambassador and investor

XYXX has announced the appointment of KL Rahul as brand ambassador. The news comes on the back of the Indian cricketer investing in the company.

 

Rahul will be the face of the brand's innerwear and loungewear categories.

 

Yogesh Kabra, founder, XYXX, said, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking. He exemplifies the brand belief of trusting your instinct. In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch. We could not have found a more ideal person as our first-ever brand ambassador. We found synergy with KL Rahul from the minute we met and we are stoked to be joining forces with him to challenge the status quo, tell our own unique story and to continue to be the brand that pushes the envelope within the Indian innerwear segment and beyond.”