Aditya Birla Finance shows offerings through KL Rahul's career trajectory

Aditya Birla Finance has rolled out a campaign featuring brand ambassador KL Rahul.

 

Titled 'ab kahani badlegi' (the story changes now), it narrates the story of the Indian cricketer, who started off from a small town, and how chapters kept getting added to it. It compares his journey to the services Aditya Birla Finance offers.

 

Darshana Shah, head - marketing and customer experience, Aditya Birla Capital, said, “Cricket as a sport inspires the Indian masses, and we chose KL Rahul as his journey closely resonates with everyone. As a cricketer, he has overcome all odds to make his mark on the Indian cricket team. We want all individuals to draw inspiration from our campaign ‘Ab Kahani Badlegi’ and transform their life stories with ABFL as their trusted partner who will support them in overcoming financial challenges on their way to success. We want to enhance people’s lives and empower them to rewrite their story with the help of our loan solutions.”

 

Ajeet Shukla, group executive director (West), Dentsu Creative India, said, “The moment we discovered about KL Rahul as the lead protagonist for this campaign, we were very excited and clear that this story needs to be as inspirational as his journey has been for millions of people just like how ABFL has been an inspiration for millions of dreams by providing easy loans for personal and business purpose.”

 

Credits:

Brand: Aditya Birla Capital

Head - marketing and customer experience, Aditya Birla Capital: Darshana Shah

Marketing head, Aditya Birla Finance: Ranabir Bose

Brand head, Aditya Birla Capital: Mahadev Srivatsa

Team lead, marketing and customer communications: Nilima Kale

Chief manager marketing, Aditya Birla Capital: Naman Shrivastava

Agency: Dentsu Creative India

Chief executive officer: Amit Wadhwa

Chief strategy officer: Sumeer Mathur

Chief creative officer (West & South): Surjo Dutt

President: Indrajeet Mookerjee

Managing partner (West): Nikhil Kumar

Group executive creative director (West): Ajeet Shukla

Executive creative director: Giamaria Fernandes

Associate vice president: Hemant Joshi

Director brand strategy: Chinmay Karandikar

Creative directors: Rutul Mistry and Ameya Mone

Group head: Mitesh Mahadik

Art director: Niraj Sahani

Account manager: Divyanshi Ahuja

Account executive: Shreya Satish

Production house: Thumbnail Pictures