Y Srinivas Raju has been appointed chief strategy officer at ideacafe.agency. He moves from Posterscope India, where he was head - data and insights.
Nabendu Bhattacharyya, founder, ideacafe.agency, said, “Srini will work closely with the leadership team to develop and execute the strategic marketing planning and consumer insights research for our clients. At Ideacafe.agency he will align with the company's overall business objectives, striking a balance between strategic brand-building initiatives, technology led products and industry first data led initiatives.”
He added, “Srini’s experience and expertise in differential thinking will be invaluable to us as we look to expand our business and services. I am confident that in his new role Srini will play a crucial part in driving growth and success for ideacafe.agency."
Raju said, “I am thrilled to be joining ideacafe.agency that redefines the 'brewing' of ideas. I look forward to working with the team in building a range of services, including creative, data and technology led media solutions, covering digital media, out-of-home, activation, rural, and a whole gamut of idea-centric solutions for brands across the spectrum”.
In a career spanning 18 years he has also worked with Madison Communications, BPN Worldwide and DDB Mudra.
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