Yahoo has called for entries to the fourth edition of the Yahoo Big Idea Chair Awards. The last date to send entries for the digital advertising and planning competition is 25 November 2013, and winners will be announced in December.
Nitin Mathur, senior director and head of marketing, India and South-East Asia, Yahoo, said, “With Internet powering our daily habits, real engagement on digital is the true test for brands. India is seeing some amazing creativity in digital advertising, helping brands integrate more meaningfully into consumers’ everyday lives. Yahoo Big Idea Chair Awards honors individuals and agencies who are pushing the boundaries on digital in their search for the next big idea with the highest impact.”
Yahoo Big Idea Chair 2012 attracted 376 entries from 57 agencies. This year’s competition will have nine categories, with the addition of ‘Best Content Marketing’.
The jury panel is to be announced soon.
For more information regarding Big Idea Chair, visit www.bigideachair.in.
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