Campaign India Team
Dec 21, 2018

Year-ender 2018: 'Accenture will buy WPP'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Year-ender 2018: 'Accenture will buy WPP'
Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.       
 
Here's what Roopak Saluja, founder and chief executive officer, The 120 Media Collective, had to say:
 
Surprising moment of 2018 
 
At least two people who’ve opined in this section over the past week have already said this, so I tried hard to say something else. But it became enormously clear to me that nothing came even remotely close to being as surprising as Sorrell’s departure from WPP.
 
Prediction for 2019:
 
Accenture will buy WPP. Publicis and Omnicom (or ‘POG’ as Sorrell likes to call it, much to the annoyance of Maurice Lévy), will have another go at a merger and that may not be the only one. S4 will make swift moves, that will confound the industry, to grow beyond peanut-coconut status. And there we’ll have the beginnings of a radical realignment of the industry as we’ve known it for decades. Lots of upsetting of incumbents, disruption of the establishment and that sort of stuff on the cards. Get ready for a staggeringly eventful year that will completely alter industry dynamics.

Also read:

 

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

5 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

8 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.