Campaign India Team
Dec 19, 2018

Year-ender 2018: 'The exit of Martin Sorrell has left many wondering what behavior is acceptable'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Year-ender 2018: 'The exit of Martin Sorrell has left many wondering what behavior is acceptable'
Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.       
 
Here's what Ali Merchant, founder, Triton Communications had to say:
 
A surprising moment in 2018
 
The biggest shocker in advertising was the exit of Martin Sorrell from WPP. Considering his huge contributions to the ad business, the news of his departure not only sent shock waves, it has left many wondering what behavior is really acceptable in corporate circles.
 
At the consumer level, most surprising moment was when India was announced the world’s largest consumer of mobile data.
 
Predictions for 2019
 
People are seeking more tangible and real outcomes from their investments in brands and products. A more one-to-one engagement model will work better at delivering growth. I predict rapid growth in the activation and events business.
 
There is a rise of feminine power in many fields. I believe that advertising agencies are beginning to feel the ‘PINK POWER’  and will see many more ladies in leadership positions.
 
Also read: 
 

 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

Why B2B influencers are an essential spend for ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

10 hours ago

62% of IPL viewers are interested in payment apps; ...

While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.

12 hours ago

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

13 hours ago

Is your brand ready to ride the social search wave?

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.