Madison World has announced a brand refresh on its 36th anniversary. The centre piece of the new branding is the logo with a sleek, geometric design that symbolises precision, creativity and forward-thinking.
The new branding seeks to be minimal, powerful, modern, while being timeless, sharp, and approachable.
Lara Balsara Vajifdar, executive director at Madison World shared, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values”.
The new brand identity goes beyond just a logo and aims to define how the agency presents itself to the world—from colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all communications, the agency said in a statement.
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