Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.
Here's what Babita Baruah, regional client lead, IMG, WPP, had to say:
Your stand-out moment or learning from 2021?
An outrageous prediction for 2022?
Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey
Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata
Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora
Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos
Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi
Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria
Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua
Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan