Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.
Here's what Rahul Trehan, chief operating officer, IOS Sports and Entertaintment, had to say:
Your stand-out moment or learning from 2021?
Undoubtedly the one most important standout moment for all of us would be India's first ever athletics Gold medal at the Tokyo Olympics. Neeraj Chopra's achievement will be written in the golden words in Indian sporting history and would forever be remembered for being the start to a change of fortune for Indian athletics at the global level. However, along with Neeraj's Gold, what really added a proud smile to my face and rightly to all Indians, were Mirabai's Silver medal in weightlifting and Lovlina's Bronze medal in the boxing event at the Tokyo Olympics. So in a nutshell, India's terrific performance at the Tokyo Olympics will undoubtedly remain as the most standout moment for me as a well as all Indians in 2021. This also gives us a very important learning that all these medals were not a result of efforts over a few months, but years of dedication, hard work and not so successful outcomes at times. The underlining factor remaining - never lose hope and always put in your best, and nothing can stop you from achieving what you dream of.
An outrageous prediction for 2022?
Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey
Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata
Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora
Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos
Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi
Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria
Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua
Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan
Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas
Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah
Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani
Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan