Campaign India Team
Dec 28, 2016

Year-ender: 'I hope people stop following the herd in 2017': Swati Bhattacharya

We ask adlanders for their standout moment of 2016, and an outrageous prediction for the year to come

Year-ender: 'I hope people stop following the herd in 2017': Swati Bhattacharya
Swati Bhattacharya,
Chief creative officer, FCB Ulka
 
"2016 has been a combination of a lot of things and the year was sort of a mixed bag. There's apathy towards humans in Syria. Americans have trusted a man to rescue them. We've lost plenty of musicians. Demonetisation has made clients antsy."
 
Prediction for 2017
 
"Just hoping that there is an internal wake up call. I hope people stop following the herd and sometime in 2017 start doing the opposite."   
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

23 hours ago

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.