Your weekend reading list

D Ramakrishna from Cartwheel Creative Consultancy shares his picks for weekend reading

Your weekend reading list

This week D Ramakrishna, founder Cartwheel Creative Consultancy recommends two books that he treasures:

 

Here are my picks. They can easily be finished in two visits to the loo or even one longish visit. Both are by by Theodor Geisel, better known as Dr. Seuss, and are from the children's section of a bookstore.

The first is the incredible 'Oh, the places you'll go', a book that my wife gifted me when I started Cartwheel. It's the most appropriate gift that I ever received. Its an amazing narrative about the ups, downs, and inbetweens in the pursuit of a dream. I know that the book has helped keep my chin up even when the world was conspiring to drag it to the ground.

The second is 'On Beyond Zebra', a must read for anyone in any creative business. Actually just make that anyone. Its a whimsical and philosophical book about exploring unchartered territory.

Both the books have the inimitable Seussian verse and the outrageous illustrations that can only come from an untramelled mind. Enjoy them and pass them on. Cheers.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.