Your weekend reading list

This week, Jyotsana Chauhan, chief operating officer, IBD India shares what was on her reading list

Your weekend reading list

We asked IBD India’s Jyotsana Chauhan to share her book recommendations for weekend reading. She says:

 

 

I am currently reading Cell by Stephen king. It is a pacy story about a series of event that's known as "the pulse". A virus that was carried by every cellular phone operating in the world and within hours how everyone receiving calls would be infected. A brilliant, catchy and engaging book so involving that you might just not use your cell phone for few days! J

The last book I read was Fight Club written by Chuck Palahniuk. I was particularly fascinated by its presentation of a critique oriented narrative on the consumerist culture and its effects on masculinity. Through undertones of satire and a powerful protagonist in the form of Tyler Durten, the book suggests how consumerism is disempowering the youth. Being an advertiser instrumental in building brands, I was personally intrigued by the alternate view to consumerism that the author presents in his book.  The book was later adapted into a Brad Pitt and Edward Norton starrer movie which has preserved its cult status even today. It has varied interpretations and can be analysed from different perspectives making it for a cross-section of people. This one is definitely a must read.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

2 days ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

2 days ago

Glam21 launches wedding campaign with Avneet Kaur ...

The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.

2 days ago

Ikonic Professional partners Sahher Bambba for ...

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.