Your weekend reading list

This week, Jyotsana Chauhan, chief operating officer, IBD India shares what was on her reading list

Your weekend reading list

We asked IBD India’s Jyotsana Chauhan to share her book recommendations for weekend reading. She says:

 

 

I am currently reading Cell by Stephen king. It is a pacy story about a series of event that's known as "the pulse". A virus that was carried by every cellular phone operating in the world and within hours how everyone receiving calls would be infected. A brilliant, catchy and engaging book so involving that you might just not use your cell phone for few days! J

The last book I read was Fight Club written by Chuck Palahniuk. I was particularly fascinated by its presentation of a critique oriented narrative on the consumerist culture and its effects on masculinity. Through undertones of satire and a powerful protagonist in the form of Tyler Durten, the book suggests how consumerism is disempowering the youth. Being an advertiser instrumental in building brands, I was personally intrigued by the alternate view to consumerism that the author presents in his book.  The book was later adapted into a Brad Pitt and Edward Norton starrer movie which has preserved its cult status even today. It has varied interpretations and can be analysed from different perspectives making it for a cross-section of people. This one is definitely a must read.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

1 hour ago

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.

19 hours ago

India’s new labour codes: An invitation to build?

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.

22 hours ago

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.