Your weekend reading list

This week, Jyotsana Chauhan, chief operating officer, IBD India shares what was on her reading list

Your weekend reading list

We asked IBD India’s Jyotsana Chauhan to share her book recommendations for weekend reading. She says:

 

 

I am currently reading Cell by Stephen king. It is a pacy story about a series of event that's known as "the pulse". A virus that was carried by every cellular phone operating in the world and within hours how everyone receiving calls would be infected. A brilliant, catchy and engaging book so involving that you might just not use your cell phone for few days! J

The last book I read was Fight Club written by Chuck Palahniuk. I was particularly fascinated by its presentation of a critique oriented narrative on the consumerist culture and its effects on masculinity. Through undertones of satire and a powerful protagonist in the form of Tyler Durten, the book suggests how consumerism is disempowering the youth. Being an advertiser instrumental in building brands, I was personally intrigued by the alternate view to consumerism that the author presents in his book.  The book was later adapted into a Brad Pitt and Edward Norton starrer movie which has preserved its cult status even today. It has varied interpretations and can be analysed from different perspectives making it for a cross-section of people. This one is definitely a must read.

Source:
Campaign India

Related Articles

Just Published

28 minutes ago

How Maitri Advertising's Deep Southern Roots Are ...

The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.

1 hour ago

Jasprit Bumrah fronts Streax campaign highlighting ...

Streax has partnered with Jasprit Bumrah to promote its quick-application shampoo hair colour through a campaign focused on speed and confidence.

2 hours ago

AdCounty Media introduces OpsisAds to advance ...

The mobile-first advertising platform is designed to support user acquisition, revenue optimisation and global scale through AI-driven technologies.

2 hours ago

Rajkummar Rao and Traya underline internal health ...

The new campaign focuses on the importance of internal health in addressing long-term hair loss concerns.