Shephali Bhatt
Oct 29, 2011

Your weekend reading list

Ramanuj Shastry, chief creative officer, Saatchi & Saatchi, gets his hands on the newly released biography of Steve Jobs

Your weekend reading list

This week we asked Ramanuj Shastry, chief creative officer, Saatchi & Saatchi, about his weekend reading plans. Turns out he has already procured his copy of the authorised biography of Steve Jobs written by Walter Isaacson, which was released earlier this week.

 

Instead of an excerpt, let's just leave you with a small statement the author makes in the biography, which will help you decide whether you want a copy of this biography for this weekend or not.

" Was he smart? No, not exceptionally. Instead, he was a genius.”

Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.