Zee Media has announced that it will be consolidating its digital (direct revenue) and linear sales functions into a unified sales division.
Mona Jain, who rejoined Zee Media as chief revenue officer earlier this year, will be heading the unified team.
With this consolidation, Zee Media aims to create a holistic and unified approach to meet clients' needs.
Jain said, “I am truly honoured and excited to lead this unified sales division. Our mission is to bring together the best of both worlds – digital and linear sales – to deliver unparalleled solutions to our clients. With our cohesive team and unwavering commitment, we're set to redefine excellence in advertising."