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4 hours ago

From leaks to locks: Ensuring piracy-free OTT ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

1 day ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

1 day ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.