Raksha Pipes has announced the appointment of actor Malaika Arora as brand ambassador.
Arora will engage in a spectrum of promotional activities, spanning digital and print campaigns, events, and social media initiatives. The brand has also rolled out a film to highlight this association.
Federal Bank nets HS Prannoy
Federal Bank has announced the appointment of Indian badminton player, HS Prannoy as brand ambassador. Prannoy is the current world number eight and won Bronze during the Asian Games.
Tommy Hilfiger gets Samantha Prabhu and Shahid Kapoor
Tommy Hilfiger has announced actors Samantha Prabhu and Shahid Kapoor as brand ambassadors for the Fall/ Winter 2023 Tommy Hilfiger Watches. The duo appear in the brand's watch campaign showcasing designs from the latest collection, bringing their unique perspective to Tommy Hilfiger’s classic prep style, the brand stated in a release.
MS Dhoni for Maxivision
Maxivision Super Specialty Eye Hospitals has announced the appointment of former Indian cricket team captain Mahendra Singh Dhoni as brand ambassador. Through this appointment Maxivision Super Specialty Eye Hospitals wants to emphasise the need of regular eye check ups and make sure that preventable blindness will become a less common affliction.
Hauser signs up Ranbir Kapoor
Hauser from the house of Flair Writing Industries has appointed actor Ranbir Kapoor as brand ambassador. The brand has rolled out a film featuring Kapoor in the role of a college professor who instils confidence in his students to perform better.
SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.
To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.