Jul 28, 2020
Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy
Top news, insights and analysis every weekday
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Advertising
4 hours ago
Advertising is going to look different: WPP’s Kate ...
Is commerce, not creativity, now the main engine of ad growth?
Marketing
5 hours ago
India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Advertising
7 hours ago
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
Advertising
7 hours ago
WazirX launches zero fee campaign to remove crypto ...
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
