Advertising
Aditi Jain
Mar 09, 2021

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

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Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

3 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

AI in digital ads: Silent partner, not sole pilot

4 AI in digital ads: Silent partner, not sole pilot

Zooming into the inner aspirations of target consumers

5 Zooming into the inner aspirations of target consumers

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

6 Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

7 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

JSW Paints’ ‘Room of hope’ colours a better tomorrow

8 JSW Paints’ ‘Room of hope’ colours a better tomorrow

How big can big get?

9 How big can big get?

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill

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