Aditi Jain
Jan 31, 2024

Drawing conclusions with Aditi Jain

Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

Just Published

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Social media fatigue? Agencies must spark conversati...

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.

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Chetan Bhagat’s latest magnum opus is on booking ...

His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.

3 hours ago

ASCI issues disclosure guidelines for LinkedIn ...

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.

7 hours ago

Hyped but hindered: Marketing moves that failed to ...

SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.