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APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

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‘Nice little advertising business you got there. Be ...

Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.

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Marketing in a trust-deficit era: How transparency ...

The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO of Livpure.