Campaign India Team
Jan 02, 2024

Moves and wins roundup: Week of 1 January

Read about the latest news in the marcomm world including updates from Curativity, Google, Human, ZEEL, Laadli, Social Beat, Sociowash, Vibrant Media, VML and Zee

 
Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover 1-5 January
 
TooYumm! appoints Curativity 
 
TooYumm has appointed Curativity to handle its integrated creative mandate. The account was won following a multi-agency pitch. Curativity is the agency founded by Amer Jaleel and Virat Tandon, who were formerly at MullenLowe Lintas Group. Too Yumm was previously handled by Mullen Lintas.

 

Human bags creative and design duties for Span Wealth

Mumbai-based integrated agency Human has signed on Span Wealth as its newest client. The agency’s mandate with the wealth management company includes creating a new identity for the brand, bringing in timeless sophistication, and creating an impactful, future-facing web presence for the brand.
 
 

VML elevates Amandeep Singh Kochar

 

VML has announced the elevation of Amandeep Singh Kochar as senior vice president. He was head of commercial growth and CX. Kochar updated his LinkedIn profile to reflect his move.
 
Khazana Jewellery appoints Social Beat 
 
Social Beat has won the digital mandate of Khazana Jewellery, an organised jewellery retail house based in South India. The account was won following a multi-agency pitch. The agency will be executing campaigns to boost Khazana Jewellery’s online engagement, amplify brand awareness and overall media strategy.
 
Virginia Sharma gets a global role at Google
 
Virginia Sharma has got a new role at Google as head of marketing, Google Cloud, Public Sector. She will be based in Virginia, US. Sharma announced the move in a LinkedIn post. Previously, she led the marketing at Google Cloud, India. Before this, she served stints at JioSaavn and LinkedIn.
 
Vikas Sachdeva joins ZEEL

Vikas Sachdeva has joined Zee Entertainment Enterprises Ltd (ZEEL) as executive vice president
and head- international ad sales. Previously, he served as the national head of international ad sales at Disney Star. A seasoned advertising professional with 19+ years of experience in the industry, Sachdeva was with the media conglomerate for close to a decade, having joined it in June 2014.

Jio-bp assigns media mandate to Vibrant Media
 
Jio-bp, Reliance Industries' petroleum company has appointed Vibrant Media to handle its media mandate. Vibrant Media won the account post a multi-agency pitch. Formerly, this account was handled by Vibrant Media along with GroupM. Vibrant Media is Mukesh Ambani-owned Reliance Industries’ in-house media agency.
 
AL Sharada exits Population First
 
After two decades, Dr AL Sharada has announced her exit from Population First. She is currently the CEO at the company and will continue as an advisor.
 
Population First is an advocacy and communication initiative that works on health and population issues from a gender and social development perspective. Sharada has contributed to a weekly column for Campaign India for over a decade. The column reviews ads on the basis of gender sensitivity. 
 

Titan appoints Sociowash 

 

Titan has announced the appointment of Sociowash for its media and performance advertising duties for its watch brands, Kenneth Cole New York and Tommy Hilfiger. The agency will be responsible for executing digital strategies to generate awareness and drive sales across various digital channels for the watch brands new collections.
 
 
Source:
Campaign India

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