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The latest appointments and account wins from PR Professionals, Zee, Hari Om, Leo Burnett India, Sony Pictures Network India, Vector Brand Solutions, Max Level, PNB MetLife, Duolingo English Test, Banijay Asia, Vahdam, Social Panga, Glocal Slam Dunk Communications, Alphatec, Aria Communication, Tonic Worldwide, Microsoft, EssenceMediacom, Pepper Media, and more in our weekly news roundup.
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Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.