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Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Neuromarketing: Game-changer or gimmick for Indian brands?

5 Neuromarketing: Game-changer or gimmick for Indian brands?

Arnab Manna: From punchlines to headlines

6 “Ogilvy India” “Arnab Manna”

Farming for change: How innovative marketing is reshaping India's agricultural landscape

7 Farming for change: How innovative marketing is reshaping India's agricultural landscape

Eknath Shinde's message to advertising, marketing and media professionals

8 Eknath Shinde's message to advertising, marketing and media professionals

Tanima Kohli: Breaking stereotypes to deliver impactful ads

9 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Grey's Ketan Desai to head Monks India

10 Grey's Ketan Desai to head Monks India

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Campaign roundup: Week of 10 Feb
Advertising
3 hours ago
Campaign India Team

Campaign roundup: Week of 10 Feb

The latest ad films and campaigns from brands like Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.

Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening
Advertising
4 hours ago
Campaign India Team

Zoya’s ‘Reborn’ ditches clichés, embraces feminine ...

Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.

Marketing’s new puppet master: Influencing the shopper choices with AI personalisation
Marketing
4 hours ago
Kavita G Rao

Marketing’s new puppet master: Influencing the ...

From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation is transforming consumer marketing like never before.

Amazon's ad business soars, reaching US$56 billion in 2024
Advertising
2 days ago
Matthew Keegan

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.