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Logi5 launches in India, taps into location-based advertising opportunities
While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.
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Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
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Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate
While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.
Creative critique from a gender lens: 19-23 February
Dr AL Sharada, advisor, Population First, reviews ads from last week on the basis of gender sensitivity
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