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Sep 03, 2024

Diwali consumer spending set to grow by 62% over last year

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

Jul 04, 2024

Indian consumers show greater appetite for personalised ads on streaming media services

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

Jun 26, 2024

Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Jun 10, 2024

Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate

While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.

Mar 01, 2024

Creative critique from a gender lens: 19-23 February

Dr AL Sharada, advisor, Population First, reviews ads from last week on the basis of gender sensitivity

Feb 16, 2024

Creative critique from a gender lens: 5-9 February

Dr AL Sharada, advisor, Population First, reviews ads from last week on the basis of gender sensitivity