Logi5 launches in India, taps into location-based advertising opportunities

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location intelligence and predictive analytics to provide brands with tools for hyper-targeted advertising. Founded by Dubai-based entrepreneur Gulrez Alam, it aims to leverage real-time and historical data to connect brands with audiences in more precise and impactful ways. 

The platform integrates location intelligence, predictive modelling, and cross-device targeting, creating a unified system for agencies and marketers to design campaigns tailored to India’s diverse and fast-evolving consumer base. By using global and regional data partnerships, Logi5 enables real-time ad delivery customised to local demands.

Talking to Campaign, Alam said, “By integrating this intelligence into campaigns, brands can achieve precision, reduce waste, and amplify engagement by delivering ads that are highly relevant and actionable.” 

India's digital advertising market, valued at $5.15 billion in 2023, is expected to reach $55.37 billion by 2032, according to Expert Market Research. With a vast and varied audience, advertisers often face challenges in reaching the right consumers at the right time. Logi5’s tools aim to address these challenges through a focus on identity-based targeting rather than broad audience segmentation. 

“Our platform integrates both real-time and historical location data to build fluid audience identities, ensuring that campaigns evolve with user behaviour. Additionally, our access to global and regional first-party data partnerships, along with predictive modelling powered by AI, ensures higher accuracy and deeper insights compared to traditional platforms,” Alam explained. 

The platform's capabilities include turning location data into actionable insights. For example, a quick-service restaurant could target users within a 500-metre radius who have previously visited similar outlets. Retail brands might customise offers based on shopper behaviour at specific malls, while automotive companies could use predictive models to identify potential buyers based on their historical location data. 

While the potential for location-based advertising in India is significant, it also comes with challenges. Privacy concerns, inconsistent data accuracy due to network issues, and regulatory complexities are hurdles that Logi5 must navigate. Alam noted that the company’s “privacy by design” approach ensures compliance with GDPR and local regulations. 

To address privacy issues, Logi5 emphasises user opt-in engagement by offering value-driven incentives such as personalised offers. Additionally, the platform's reliance on robust first-party partnerships and telecom integrations aims to deliver reliable data while maintaining user trust. 

By leveraging real-time contextual data, such as location, time of day, and weather, Logi5 ensures ads remain relevant to users’ immediate needs. Tools like dynamic frequency controls cap ad exposure to prevent fatigue, while sequential messaging refreshes creative content to maintain engagement. Detailed reporting also allows advertisers to optimise campaigns for greater impact. 

Logi5 is initially targeting high-growth sectors, including quick-service restaurants, retail, direct-to-consumer brands, banking and financial services, and travel. These industries are expected to benefit from the platform’s ability to create precise and actionable campaigns tailored to specific audience behaviours. 

The platform is also building partnerships with agencies and marketing platforms to integrate its solutions into their technology stacks. “Over the next two years, we aim to expand our reach by developing channel partnerships, entering new regional markets, and scaling our data partnerships,” Alam said. 

India forms part of Logi5’s broader strategy, which includes planned launches in the UAE and Singapore. These expansions aim to establish the company’s presence in high-potential markets across Asia.   

Alam, who previously founded Resultrix, a Seattle-based interactive agency, brings experience in scaling global businesses. Reflecting on lessons from his earlier venture, he said, “From my first startup, the most valuable lesson I learned was the importance of building a global business. Resultrix was started in India, but we were able to grow faster than the industry because of global exposure and learnings. Another key lesson would always be to have focus along with adaptability.” 

While Logi5’s exact revenue projections remain undisclosed, Alam highlighted the company's focus on sustainable growth. “Ah, revenue projections for a startup—if only they stayed the same for more than a month! That said, we do have a long-term vision and are excited about the potential Logi5 brings to the table,” he quipped. 

For advertising agencies and brand marketers, Logi5 offers tools to address longstanding challenges in India’s fragmented digital advertising landscape. Its integration of location intelligence and predictive modelling enables more precise targeting, which could reduce ad spend wastage and improve campaign effectiveness. 

At the same time, the platform’s emphasis on user privacy and compliance addresses rising concerns around data usage. By balancing technological advancements with ethical practices, Logi5 positions itself as a viable partner for advertisers seeking to navigate India’s complex market dynamics.