authenticity
Influencer marketing: From endorsements to authenticity and live experiences
As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and consumer preferences.
Campaign roundup: Week of 03 Feb
The latest ad films and campaigns from brands like Neurobion, L’Oréal Paris, ZEE5, Paytm, AMFI, GS Caltex India, McCann Worldgroup, Navbharat Times, India Gate Basmati Rice, Samsung Galaxy, Youva Stellar, Aprilia, Britannia, Anchor Oral Care, Peppy, Maaza, Allana Consumer, Duolingo, Woodland, Muthoot Finance, Danube Properties, Boss One, Kotak Life, Aisle, Deconstruct, and more, in our weekly roundup.
Campaign roundup: Week of 27 Jan
The latest ad films and campaigns from brands like Colors by Rupa, Catch Spices, BlueStone, India Gate Basmati Rice, Hyundai CRETA Electric, JSW One TMT, DECATHLON, Sunfeast Wowzers, Amazon India, PINQ Polka, Taneira, Tic Tac, Rajdhani Foods, MoRTH, MTV India, Aisle, and more, in our weekly roundup.
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82% consumers value authenticity and simplicity in brands: VML study
Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.
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Social media fatigue? Agencies must spark conversations, not noise
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.
Will user-generated content dominate brand marketing in 2025?
With consumer appetite for authentic user experiences on the rise, UGC is likely to play a major role in shaping brand narratives this year.
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