authenticity
Will user-generated content dominate brand marketing in 2025?
With consumer appetite for authentic user experiences on the rise, UGC is likely to play a major role in shaping brand narratives this year.
Purpose-driven marketing isn't new, we just haven’t kept up
From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.
Personal branding for C-suite: Why creative agencies do it best
The CEO and founder of Savy Click and Jaipur Unfolded maintains that agencies excel at crafting executive brands that boost business credibility, drive growth, and manage risks in the public spotlight.
Purpose-driven marketing: Brands’ secret sauce for loyalty and impact
Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.
Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake
‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
