Neurobion launches vitamin B awareness campaign
Neurobion Forte has launched the ‘Sabse Bada B’ campaign featuring Amitabh Bachchan, aimed at raising awareness about Vitamin B deficiency and its impact on nerve health. The campaign highlights symptoms such as tingling, numbness, and weakness, which can affect daily life if left unaddressed.
Neurobion Forte, promoted as India's leading nerve care brand, contains three times the strength of B-vitamins to support nerve health. The campaign encourages early identification and management of Vitamin B deficiency, emphasising its importance in long-term well-being.
A television commercial and digital outreach programme will drive awareness, targeting both urban and rural audiences. Neurobion aims to position itself as a key solution in proactive nerve care and health management.
L’Oréal Paris features Aditi Rao Hydari, Siddharth
L’Oréal Paris has launched a digital campaign featuring Bollywood couple Aditi Rao Hydari and Siddharth, marking their first collaboration post-marriage. The campaign promotes the L’Oréal Paris Hyaluron Pure Shampoo, addressing oily scalp concerns with a formula that includes salicylic and hyaluronic acids.
The promotional video, shared on Aditi Rao Hydari’s Instagram, presents a lighthearted exchange between the couple about scalp issues, subtly highlighting the product’s benefits. The campaign has garnered significant engagement, with over 5.7 million views in 48 hours. L’Oréal Paris aims to combine expert-backed haircare solutions with relatable narratives, leveraging celebrity appeal to drive consumer awareness.
ZEE5, Paytm launch campaign headlined by R Madhavan
ZEE5 and Paytm have collaborated on an innovative campaign promoting the streaming platform’s latest film, Hisaab Barabar (Account Settled), starring R. Madhavan. The initiative utilised Paytm Soundbox technology to deliver personalised audio messages from the actor during digital transactions across 100 cities, including key Hindi-speaking regions.
The campaign, which integrates entertainment with daily financial transactions, aligns with the film’s theme of financial trust and accountability. ZEE5 aims to redefine promotional strategies through tech-driven audience engagement.
AMFI promotes financial literacy at Maha Kumbh 2025
The Association of Mutual Funds in India (AMFI) has launched a financial literacy campaign at Maha Kumbh 2025, an event expected to draw over 400 million visitors. The initiative aims to educate attendees on mutual funds and investment principles through interactive on-ground activations.
Two customised buses stationed at high-traffic areas will screen educational content on mutual fund basics, helping visitors understand financial planning. AMFI’s outreach strategy integrates experiential marketing, ensuring engagement with a diverse audience. The initiative reflects AMFI’s commitment to spreading financial awareness at one of the world’s largest religious gatherings.
GS Caltex India expands #GaadiKeDoctor campaign
GS Caltex India has launched the fourth edition of its #GaadiKeDoctor (The Car Doctors) campaign, celebrating mechanics as essential connectors between vehicles and owners. As part of its 15-year milestone in India, the campaign shifts focus from mechanics as mere repair experts to trusted caretakers, reinforcing their role in vehicle longevity. It highlights the role of Kixx Engine Oil in engine health.
The campaign coincides with GS Caltex India’s Foundation Day on 2 February and its observance of Mechanic’s Day, highlighting mechanics' contributions to vehicle maintenance. The campaign's centrepiece is a digital film that showcases a car owner struggling to reconnect with his vehicle, a bond restored only through a mechanic’s expertise. The campaign will be promoted across digital platforms, social media, and regional mechanic networks.
McCann launches road safety campaign with Amitabh Bachchan
McCann Worldgroup, in collaboration with India’s Ministry of Road Transport and Highways (MoRTH), has launched a road safety campaign with Amitabh Bachchan as the face of the initiative. The campaign, titled 'Parwah Karenge, Surakshit Rahenge,' aims to drive behavioural change and raise awareness about road safety.
The campaign is part of the Sadak Suraksha Abhiyan 2025 and includes 16 films featuring Bachchan, highlighting the importance of road safety. The films focus on the core message of care and responsibility on the road, encouraging individuals to take personal responsibility for their actions while driving.
The campaign was launched by Union Minister Nitin Gadkari and features content developed by Prasoon Joshi and his creative team at McCann. The initiative is expected to be a long-term effort, with more films planned in future phases to further promote safe driving behaviour. As part of the initiative, Network 18 hosted a road safety telethon, amplifying the campaign’s reach across India.
NBT celebrates stories of progress and transformation
Navbharat Times has launched a new campaign, Pragati Ka Partner (Partner for Progress), aimed at showcasing stories of personal progress and societal transformation. The campaign's central figure is Zoya Thomas Lobo, India's first transgender photojournalist, whose journey from seeking alms in Mumbai's local trains to achieving professional success highlights the power of perseverance. The initiative, which spans print, digital, and outdoor media, also features a special digital film screened in multiplexes to reach wider audiences.
NBT's campaign aims to amplify stories of individuals who have overcome obstacles to make a lasting impact. The publication's focus is on progress driven by passion, purpose, and impact, rather than wealth or power. The multi-platform approach ensures that these stories, including Lobo's, reach diverse audiences, encouraging others to pursue their transformative journeys. With this campaign, NBT continues to be not just a news platform. Positioning NBT as a catalyst for positive change, the campaign seeks to inspire and celebrate progress of India through the progress of individuals and communities.
India Gate Basmati Rice launches innovative OOH campaign
KRBL’s India Gate Basmati Rice has initiated an out-of-home advertising campaign across multiple cities. The campaign utilises 3D anamorphic billboards, tear-effect hoardings, and cutout installations to mark a change in the brand’s visual identity. Teaser hoardings displaying the phrase 'Phata Poster, Nikla Star' (Torn poster unveils star) were first placed at high-traffic urban locations. The campaign later revealed the new positioning with the statement 'India’s Favourite Cooking Star in a New Avatar'.
Installations, including 3D rice bag cutouts and visuals simulating a peel-away effect, were deployed in shopping hubs, commercial streets, and major intersections, extending the campaign’s reach to regional markets. Digital activations accompanied the physical displays to reinforce the message. The campaign was executed by Laqshya Media Group and forms part of a broader brand refresh that includes digital media. The approach uses visual techniques that prompt public attention and encourage sharing via online platforms.
Samsung Galaxy S25 Ultra campaign reaches 20 crore viewers
Opraahfx executed an influencer-led campaign for the Samsung S25 Ultra launch. The campaign involved more than 60 content creators and achieved a reach of over 20 crore viewers across digital platforms. The agency coordinated the strategy and execution of the campaign as part of the mobile launch for the Samsung S25 Ultra. The campaign was implemented within a tight schedule and utilised social media channels to distribute content.
The effort formed part of a broader launch strategy for the device, with the agency leveraging its experience in digital marketing and influencer collaborations. The campaign data indicate that the influencer network contributed to substantial online engagement and brand visibility. The initiative focused on driving awareness and interaction without the use of traditional media channels.
Youva Stellar launches campaign for notebooks
Youva, a brand under Navneet Education, has launched a campaign to promote its range of premium notebooks, branded as Stellar. The campaign, identified by the hashtag #AClassApart, is being executed through digital platforms and an ad film. The initiative aims to promote the product range and encourage students to adopt a distinct approach to their studies.
The campaign strategy focuses on positioning the notebooks as essential tools for academic engagement and performance. Digital content has been distributed via social media channels, and on-ground activations have been planned to support the launch. The initiative is part of Navneet Education’s broader efforts to strengthen its presence in the stationery segment.
The campaign is expected to enhance product visibility and drive market penetration in the education sector. The campaign rollout is being monitored as part of the company’s ongoing marketing strategy to reach its target audience through integrated digital and traditional channels.
John Abraham brings speed and emotion to Aprilia’s RS457 ad
Aprilia India continues its digital ad campaign with John Abraham, unveiling the third film, ‘Thrill.’ Following the success of ‘Fun’ and ‘Lust,’ which drove a 100% surge in website traffic, this latest installment explores the deep emotional connection between riders and the RS457. Directed by Nigel Simpkiss, the high-energy visuals capture the excitement of high-speed riding, enhancing Aprilia’s brand positioning.
Beyond product promotion, ‘Thrill’ strengthens Aprilia’s bond with its community of sports bike enthusiasts. The campaign highlights the RS457’s MotoGP-inspired performance while showcasing the joy of riding through John Abraham’s real-life passion. This film is part of a four-part series aimed at deepening brand engagement and reinforcing Aprilia’s identity as a high-performance motorcycle brand.
Britannia unveils Harry Potter-themed biscuits for fans
Britannia has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Harry Potter-inspired biscuit collection. Dubbed ‘Pure Magic Choco Frames,’ the biscuits feature intricate designs of Hogwarts’ four houses—Gryffindor, Slytherin, Ravenclaw, and Hufflepuff. Fans may also discover a rare biscuit embossed with the iconic Platform 9¾. This initiative blends nostalgia with indulgence, offering an immersive snacking experience.
As Britannia’s first collaboration with Warner Bros., the launch aims to delight both Harry Potter enthusiasts and chocolate lovers alike. The brand strategically taps into the franchise’s enduring popularity, elevating its consumer engagement. By combining premium chocolate biscuits with magical themes, Britannia leverages pop culture to enhance its brand appeal and drive sales.
Anchor Oral Care expands in Odisha with Archita Sahu
Anchor Oral Care has strengthened its presence in Odisha by appointing popular Odia actor Archita Sahu as its brand ambassador. Odisha remains a key market for the company, and this move reinforces its commitment to expanding its regional footprint. Sahu’s cultural influence and deep connection with Odia households make her an ideal face for the brand, enhancing its credibility and reach.
Alongside this announcement, Anchor Oral Care has launched two new campaigns: ‘Laal. Kamaal. Bemisaal.’ (Red, wonderful, extraordinary) and ‘Naye zamane ki nayi suraksha’ (New generation’s new protection). The first campaign highlights the Ayurvedic benefits of Anchor Red Toothpaste, while the second, featuring Sahu, promotes modern oral care solutions. These initiatives aim to boost brand awareness, strengthen market presence, and drive consumer adoption of Anchor’s oral hygiene products in Odisha.
Bhuvan Bam’s Peppy ad normalises conversations on sexual wellness
Peppy, a D2C sexual wellness brand, has launched a witty new campaign featuring its co-founder, Bhuvan Bam. In a first-of-its-kind approach, Bam plays a podcast host interviewing Peppy’s key products—‘Blo,’ ‘PuC,’ and ‘All In.’ The humorous ad uses lighthearted, engaging dialogues to break societal taboos around intimacy while positioning pleasure as a crucial part of self-care.
By using comedy and a fictional podcast format, Peppy makes sexual wellness a more approachable topic. The campaign challenges outdated perspectives while reinforcing the brand’s mission of normalising open discussions about intimacy. With Bam’s signature humour and a fresh storytelling style, Peppy successfully differentiates itself in a traditionally conservative market.
Maaza celebrates everyday wins with ‘Maaza ho jaaye’
Maaza’s latest campaign, ‘Maaza ho jaaye’ (Let’s have a Maaza) taps into India’s cultural tendency to celebrate grand milestones while often overlooking smaller, everyday achievements. With its signature Alphonso mango flavour, Maaza positions itself as the perfect indulgence for life’s little victories, encouraging consumers to embrace simple moments of joy.
Conceptualised by Ogilvy India, the campaign redefines the meaning of celebrations, making Maaza synonymous with both big and small achievements. By aligning with this cultural insight, the brand reinforces its emotional connection with Indian consumers, elevating Maaza beyond a beverage to a symbol of everyday happiness.
Allana Consumer products enters cat food market with Purrfeto
Allana Consumer Products has launched Purrfeto, a premium cat food brand catering to India’s growing pet care market. With cat ownership on the rise and the segment expanding at 30% annually, Allana aims to capture 40% market share in the next three years.
To promote its launch, Purrfeto introduced the ‘Cattitude: Relax from Home’ campaign, encouraging pet owners to embrace their feline companions’ carefree lifestyle. The campaign features social media challenges, street activations, and meme-based content, reinforcing Purrfeto’s positioning as a brand that understands and celebrates cat behaviour while offering superior nutrition.
Duolingo’s Tamil campaign hits 150 million views in four days
VidUnit, a leading influencer marketing agency, has propelled Duolingo’s Tamil launch campaign, ‘Vaati coming,’ (What’s coming) to viral success. The campaign recorded over 150 million views in just four days by strategically leveraging pop culture, festive timing, and hyper-local content.
VidUnit’s approach prioritised authenticity, selecting influencers based on Tamil Nadu’s urban and rural demographics. Content was tailored for maximum cultural resonance, with repurposed videos extending reach through Instagram Reels and YouTube. The campaign’s success demonstrates the power of data-driven, culturally relevant influencer marketing in driving app adoption and engagement.
Woodland partners with The Quick Style for new campaign
Outdoor brand Woodland has collaborated with dance troupe The Quick Style in a campaign facilitated by White Rivers Media. The campaign blends Woodland’s performance-driven apparel with The Quick Style’s dynamic choreography, highlighting the synergy between adventure and self-expression.
By aligning with pop culture, Woodland aims to connect with younger audiences and reinforce its brand identity. This partnership exemplifies how brands can integrate cultural trends to create fresh, engaging marketing strategies.
Muthoot Finance’s ‘Shubharambh’ campaign promotes gold loans
Muthoot Finance has launched ‘Har Shubharambh Mein Apno Jaisa Bharosa,’ (Trust like your own in every good beginning) a campaign featuring Amitabh Bachchan, highlighting the role of gold loans in enabling life’s major milestones. The campaign underscores how Muthoot’s financial solutions support aspirations like education, business expansion, and home improvements.
Spanning TV, print, OOH, and digital platforms, the campaign strengthens Muthoot’s position as India’s leading gold loan NBFC. By reinforcing trust and accessibility, Muthoot Finance continues to empower individuals with financial resources for their aspirations.
Danube Properties showcases Dubai real estate in Pune roadshow
Danube Properties held an exclusive roadshow in Pune to present its premium Dubai real estate projects. The event attracted Indian investors and expats, reinforcing Danube’s commitment to expanding its presence in the Indian market.
Alongside the showcase, Danube launched its ‘Danube Hai Na’ (Danube is there) campaign, highlighting over 40 premium amenities across its projects. From 24x7 medical assistance to recreational facilities, the campaign positions Danube as a leader in luxury and convenience-driven living.
David Beckham stars in Boss One bodywear campaign
David Beckham headlines Boss’ new bodywear campaign, launching the premium Boss One collection. Directed by Mert and Marcus, the campaign presents a cinematic blend of luxury and minimalism, featuring Beckham in tailored essentials designed for comfort and confidence.
The campaign spans cinema, streaming platforms, and retail activations, with immersive brand experiences at pop-ups and high-profile events. Boss also introduces vending machines for its collection, reinforcing its bold approach to marketing while capitalising on Beckham’s global appeal.
Kotak Life campaign repositions term insurance
Kotak Mahindra Life Insurance has launched its ‘Viraasat Ban Ke Hi Rahegi’ campaign to highlight the role of term insurance in securing financial legacies. The campaign addresses the tendency of Indian families to focus on building wealth through savings, gold, and property while overlooking the need to protect these assets from unforeseen events.
The campaign’s central film follows a protagonist dedicated to securing his family’s future but failing to consider the risks that could disrupt his efforts. Rajkummar Rao, Kotak Life’s brand ambassador, presents term insurance as an affordable solution to ensure the continuity of financial planning.
Aisle promotes effort in relationships
Aisle has launched its ‘Effort Matters’ campaign, advocating meaningful relationships over fleeting connections. The campaign features two short films that depict acts of care in romantic relationships.
In one film, a woman embarks on a search for a rare vinyl record to surprise her partner, while another film shows a man preparing a meal for his partner after she forgets her lunch. Both narratives highlight how small but thoughtful gestures contribute to stronger relationships.
Deconstruct compares skincare to cooking
Deconstruct has launched a new campaign linking skincare formulation to cooking techniques. The campaign introduces its Vitamin C Serum through a series of films that compare stable skincare formulations to well-prepared food.
A long-form ad follows a couple debating a biryani recipe, illustrating how different preparation methods impact results. The wife draws a parallel to skincare, explaining how formulation expertise determines a product’s effectiveness. Additional short films compare skincare choices to crispy dosas, samosas with chutney, and balanced salads, reinforcing the importance of stability and synergy in product formulation.
The campaign, available on Deconstruct’s social media platforms, aims to educate consumers on informed skincare choices.
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