customer
50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale
As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.
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India: 5% revenue, 100% strategic game-changer for Merkle
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
f1studioz launches PrimePath, SwiftResponse in India
These tools aim to enhance customer experience and contact centre efficiency for enterprises in India.
FCB/SIX India announces key senior leadership appointments amid expansion
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
How creativity can enhance customer experiences
Customer experience is an ever-evolving phenomenon and IdeateLab’s chief creative officer explains how bringing creativity into the mix can make them ‘feel’ connected to the brand or business.
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Retention trumps acquisition: Three digital strategies for marketers
Digidarts' CEO highlights that smart customer retention, which fosters loyalty and connection, is key to long-term success, which is more cost-effective than chasing new customers.
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