customer
FCB/SIX India announces key senior leadership appointments amid expansion
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
How creativity can enhance customer experiences
Customer experience is an ever-evolving phenomenon and IdeateLab’s chief creative officer explains how bringing creativity into the mix can make them ‘feel’ connected to the brand or business.
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Retention trumps acquisition: Three digital strategies for marketers
Digidarts' CEO highlights that smart customer retention, which fosters loyalty and connection, is key to long-term success, which is more cost-effective than chasing new customers.
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B2B campaigns with clear customer promises triple market share gains
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.
Losing a day to slow customer service, two-thirds of Indians consider switching brands
Research from ServiceNow shows that Indians lost over 15 billion hours on hold to customer service in 2023, resulting in $55 billion in economic loss output.
Boosting employee experience elevates customer satisfaction and revenue: VML India report
The report reveals that superior employee experience boosts revenue by 27% and enhances customer satisfaction.
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