d2c
Smytten’s #TryItAll campaign fuels Gen Z desire for choice and variety
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward
On the eve of its 50th year, the indigenous footwear company is adopting new-age tech and balancing it with traditional strategies to drive growth in tier 2 and 3 markets.
MyTrident eyes larger slice of India's INR 45,000-crore home furnishing market as it expands to B2C
CEO Rajneesh Bhatia sits down with Campaign to discuss the brand's omni-channel growth strategy, expanding its B2C presence, and leveraging Trident Group's offline strength for success.
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MasterChow takes retail route as it aims for higher growth
The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.
Behind the brand: Unpacking Bohem’s approach to men's grooming in India
With the men’s grooming market set to touch INR 19,500 crores by 2026, Bohem is the new kid on the brand block. Parent company Piramal Pharma Limited's Consumer Products Division CEO Nitish Bajaj talks to Campaign about their ambitious goals, growth plans, working with brand ambassadors, and more.
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