design
Mondelez India gears up to take a big bite out of the premium gifting market
The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
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Conran Design Mumbai helps rebrand Adani Capital and Home Finance as Tyger Capital/Home Finance
The rebranding follows US-based Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance last year.
Lulu Raghavan to helm Landor’s APAC operations
Based in Mumbai, she will report to Christian Schroeder, global president of Landor.
Canva paints a bigger picture for India
Zach Kitschke, Canva's global CMO tells Campaign how the $26 billion design platform is expanding in the country, its fifth-largest market, to boost the growing creator economy and democratise design for everyone.
Boult and Ford Mustang gear up to put design supremacy on the fast track
To celebrate this collaboration, the audio brand produced a digital film that was conceptualised and shot in-house by its creative team.
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