design
AI in design: A partner, not a replacement
AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a replacement, notes Bombay Design Centre's associate director.
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Tata Power’s AI Christmas campaign: Magic or marketing trend?
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
Mondelez India gears up to take a big bite out of the premium gifting market
The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
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Conran Design Mumbai helps rebrand Adani Capital and Home Finance as Tyger Capital/Home Finance
The rebranding follows US-based Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance last year.
Lulu Raghavan to helm Landor’s APAC operations
Based in Mumbai, she will report to Christian Schroeder, global president of Landor.
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