design
Dark humour, desensitisation, and the Gen Z disconnect
Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just mirroring a world we built for them?
Transparency: A critical ingredient for brands to ride the wellness boom
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
AI in design: A partner, not a replacement
AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a replacement, notes Bombay Design Centre's associate director.
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Tata Power’s AI Christmas campaign: Magic or marketing trend?
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
Mondelez India gears up to take a big bite out of the premium gifting market
The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
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