edelman
‘Follow the Sun’ model, AI-driven capabilities to power Edelman Studio's global growth
The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.
Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO
In this new role, he will report into Ed Williams, the agency’s president for international.
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Tata Starbucks aims to become the new Diwali hangout
Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.
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Why thought leadership is a missed opportunity for B2B brands
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
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