experience
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
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India: 5% revenue, 100% strategic game-changer for Merkle
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
f1studioz launches PrimePath, SwiftResponse in India
These tools aim to enhance customer experience and contact centre efficiency for enterprises in India.
FCB/SIX India announces key senior leadership appointments amid expansion
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
How creativity can enhance customer experiences
Customer experience is an ever-evolving phenomenon and IdeateLab’s chief creative officer explains how bringing creativity into the mix can make them ‘feel’ connected to the brand or business.
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