experience
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India: 5% revenue, 100% strategic game-changer for Merkle
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
f1studioz launches PrimePath, SwiftResponse in India
These tools aim to enhance customer experience and contact centre efficiency for enterprises in India.
FCB/SIX India announces key senior leadership appointments amid expansion
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
How creativity can enhance customer experiences
Customer experience is an ever-evolving phenomenon and IdeateLab’s chief creative officer explains how bringing creativity into the mix can make them ‘feel’ connected to the brand or business.
Boosting employee experience elevates customer satisfaction and revenue: VML India report
The report reveals that superior employee experience boosts revenue by 27% and enhances customer satisfaction.
Goafest 2013: ‘Uncertainty is not the problem - how you deal with it is’: Swami Sukhabodhananda
Day two of the ad festival kicked off with a thought provoking talk on the theme: ‘Uncertainty is also part of life’
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