generative ai
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Is generative AI eroding media's ethical core?
SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.
The CMO's MO: Kimmy Babbar is turning gears to market manufacturing in a digital world
The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces.
The CMO’s MO: Pawan Jagnik urges marketers to treat their CEOs as their CMOs
The marketing head for India at pladis Global believes that marketers should not stop at promoting their brands but should also market themselves.
50% Indians sceptical about authenticity of online content: Report
In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.
Neil Patel on redefining search, and why content is no longer king
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.
The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight
Alongside sharing growth plans for her company, ideaForge’s general manager for marketing talks to Campaign about the pertinence of ensuring brand authenticity while promoting sustainability.
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