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North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
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Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
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Conran Design Mumbai helps rebrand Adani Capital and Home Finance as Tyger Capital/Home Finance
The rebranding follows US-based Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance last year.
Cheil X's new visual identity dips into its Korean heritage
The symbol also signifies the agency's readiness for its next growth phase, highlighted by the opening of a new office in Mumbai.
Boult and Ford Mustang gear up to put design supremacy on the fast track
To celebrate this collaboration, the audio brand produced a digital film that was conceptualised and shot in-house by its creative team.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
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