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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
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Ashish Bhushan joins Haymarket Media Group as country head in India
He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.
'Lobbying doesn't need lots of rules and regulations, it just needs transparency'
Kevin Bell, global chair of Burson Marsteller’s public affairs practice, reflects on why 'Leave' prevailed over 'Remain' in the UK Referendum
From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function
Advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall left Coke and a new, more rational strapline was unveiled. The author assesses the pros and cons.
India to host the FIPP World Magazine Congress for the first time
Around 50 confirmed speakers announced for the two-day event
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