kevin

Sep 14, 2016

'Lobbying doesn't need lots of rules and regulations, it just needs transparency'

Kevin Bell, global chair of Burson Marsteller’s public affairs practice, reflects on why 'Leave' prevailed over 'Remain' in the UK Referendum

Apr 04, 2016

From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function

Advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall left Coke and a new, more rational strapline was unveiled. The author assesses the pros and cons.

Oct 07, 2011

India to host the FIPP World Magazine Congress for the first time

Around 50 confirmed speakers announced for the two-day event