mcdonalds

Jul 03, 2024

McDonald's India uses 'Newton-level' math to bring prices down to earth

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

May 13, 2024

Picks of the week: Mother's Day campaigns 2024

From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.

Mar 05, 2024

McDonald's cheese products verified as '100% real' following scrutiny in India

Following calls for a nationwide prohibition on McDonald's for allegedly utilising cheese alternatives, the Food Safety and Standards Authority of India has now exonerated the fast food chain, confirming the cheese used by the company is '100% real'

Feb 20, 2024

McDonald's extra value meals serves indulgence to one and all

Watch the films conceptualised by DDB Mudra here

Jan 10, 2024

McDonald’s gets its money’s worth with overflowing billboard

McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett

Oct 18, 2023

McDonald's: The fast food brand looking to play the long game in India

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...