privacy

1 day ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

Jul 09, 2024

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

Mar 14, 2024

Ad:tech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend

The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024

Jun 23, 2022

Inability to access data due to privacy-related issues is a key marketing challenge: InMobi Report

78% of the respondents use contextual advertising to serve personalised messages to consumers, based on demographics, preferences, and behaviours within the app

May 09, 2022

Goafest 2022: Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman

The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest

Jan 15, 2020

Google to 'phase out' third-party cookies in Chrome within two years

The search giant has been devaluing the third-party cookie in stages over the past year, but has now for the first time committed to a timeline for its demise.