rajasthan royals
IPL 2022: We hit it off with this team because...
On the eve of the start of the 2022 edition of the IPL, Campaign India tried understanding whether brands really care about the teams they are partnering with...
Interactive Avenues to handle Rajasthan Royals' social media
Account won a post a multi-agency pitch
IPL Auction: Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad give a thumbs up to fans
Chennai Super Kings is the only franchise to not sign any of the top six players listed by fans
Power Play @ IPL 2015: 'India's good performance made us want to associate with cricket'
Sudarshan Gangrade, VP, marketing and alliances, Ola, on the brand's plans for IPL
Weekend fun: Beat the heat, stay indoors and watch sports!
Watch the IPL playoffs, UEFA Champions League finals, Monaco Grand Prix and French Open this weekend
Sar Utha Ke Jiyo, A consistent brand thought - and its many manifestations
HDFC Life’s ‘core brand thought’ ‘Sar Utha Ke Jiyo’ lives on, manifesting itself in different ways, even as around 30 per cent of the life insurance brand’s spends have moved to digital, and it continues to invest consistently in properties like the Indian Premier League (Rajasthan Royals) and Spell Bee. The emotional connect delivered by the positioning rooted in ‘self respect’ and ‘dignity’ has paid rich dividends since it was launched in 2005, explains Sanjay Tripathy, EVP and head, marketing and direct channel, HDFC Life, in conversation with Campaign India.
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