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Tata Power’s AI Christmas campaign: Magic or ...
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
Indian research and insights industry reaches $3.2 ...
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
Newly-launched Whoppl Bharat aims to bridge India’s ...
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.
Former GroupM China executives to face Shanghai ...
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.