tushar goculdas
Under Armour's latest campaign with Neeraj Chopra highlights the paybacks of persistence
Tushar Goculdas, managing director of Underdog Athletics, chats to Campaign about what it takes to craft a brand ambassador-centric marketing strategy, the launch of the new 'Zidd' campaign, and why he's keen to build a brand that champions athletes with authenticity.
Under Armour launches operations in India, gets Tushar Goculdas as MD
Goculdas joins the company from adidas
Adidas' Tushar Goculdas elevated as brand director for emerging markets
Prior to this he was brand director
Adidas tags cricket fans as owners in its new all-in campaign
WATCH the TVC created by TBWA here
Adidas gets cricketers to inspire next-gen athletes through new campaign
WATCH the commercial created by TBWA India as part of the ‘Bring it on!’ campaign
adidas taps cricket’s athletes to push ‘Impossible is Nothing’
adidas has unveiled its biggest and most expensive Indian campaign to piggyback on what it calls the “Champagne Year” of sporting action in India.Said Andreas Gellner, managing director, adidas India, “The next 12 months have an unprecedented line-up of global sports events in India, and this campaign kicks off our marketing blitz.”
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