Adidas gets cricketers to inspire next-gen athletes through new campaign

Adidas has unveiled the ‘Bring it on!’ campaign featuring Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo that seeks to inspire next generation of athletes. The film, created by TBWA India, was launched on the official Facebook page of Adidas and went on-air over the weekend.

 

Watch the TVC (story continues below)

 

 

Commenting about the campaign Tushar Goculdas, director – sales and marketing, Adidas India, said, “Last year, our ‘Pure Cricket’ campaign showcased the grit, irreverence and passion of everyday cricketers for the game. ‘Bring it On' is a result of the insights we gained through conversations with cricketers. In our constant endeavour to inspire and create strong emotional engagements with consumers, this campaign explores the challenges and fears these great athletes face and the journeys they take to overcome them. The insight is conveyed using our fantastic portfolio of top cricketers from across the world.” 

 

Shiv Sethuraman, chief executive officer, TBWA India Group added, “Adidas is the athlete’s brand. It has a unique perspective. While most other brands look at cricket from the outside, adidas looks at the game inside out. The ‘Bring it on’ campaign seeks to leverage this perspective to show the athlete’s as they’ve never been seen before. The campaign demonstrates the passion and will that enable great cricketers to triumph over the doubts, fears, criticisms and expectations.” 

 

Credits:

Creative Agency: TBWA India

Client: Adidas India

Film director: Uzer Khan