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Jan 13, 2025
Apple Siri settlement: A discretion jolt for advertisers
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.
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Aug 21, 2024
Retention trumps acquisition: Three digital strategies for marketers
Digidarts' CEO highlights that smart customer retention, which fosters loyalty and connection, is key to long-term success, which is more cost-effective than chasing new customers.
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Jun 07, 2024
The importance of 'being real' in marketing today
Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.
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