Campaign India Team
Jan 18, 2019

Weekend Watch: Uri's surgical strike on torrents

Watch the campaign conceptualised by Dentsu Webchutney here

'Uri: The Surgical Strike', the film that hit theatres on 11 January, had an interesting method of tackling piracy.
 
In a campaign conceptualised by Dentsu Webchutney, the makers of the film put up a version for people to download using torrents. The film features actors Kaushal and Gautam address users who take to piracy and download films to hit the theatres instead and stop the illegal practice. 
 

 

 

 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.